How Earnhardt Chevrolet Turned 15,000+ Calls Into $1.7M Without Adding Headcount
Earnhardt Chevrolet was handling high inbound call volume across sales, service, and reception – but staffing limits and unpredictable call spikes meant customers weren't always getting through. Missed calls meant missed appointments, and missed appointments meant lost revenue.
By deploying Mia, Earnhardt Chevrolet put an always-on AI on the front lines of their call operation – capturing appointments around the clock, automating the majority of inbound volume, and turning after-hours calls into booked business.
About Earnhardt Chevrolet
Earnhardt Chevrolet is part of the Earnhardt Auto Centers network, one of Arizona's most established dealership groups and Automotive News' Top 150 Dealer Groups. As a high-volume Chevrolet store, they manage a nonstop flow of inbound calls across service scheduling, sales inquiries, and general reception.
Earnhardt's relationship with Mia started at Earnhardt CDJR, where the results made the case for what AI-powered call handling could do at scale. The impact was strong enough that Earnhardt Auto Centers expanded Mia across 11 stores — and Earnhardt Chevrolet's volume and pace made it a natural fit.
Mia's Voice AI Solution
Earnhardt Chevrolet deployed Mia as their always-on conversational front line — handling inbound calls 24/7/365 and working directly within the systems the team already runs on:
- Live appointment booking via xTime, scheduling service appointments in real time
- CRM integration with eLead, logging customer interactions and keeping the team's pipeline clean and current
- DMS connectivity with CDK, working within the dealership's core operating system for seamless data flow
- Inventory support via vAuto, fielding inquiries with accurate, up-to-date vehicle information
- Conversation-based triage for service, sales, and general inquiries
- FAQs: hours, warranty questions, directions, and basic diagnostics
- Intelligent routing for situations that need a human
- After-hours call coverage — fully automated, always available
- Outbound call campaigns for follow-up and missed call recovery
Results
3,056 Total Appointments Booked, Including 267 After Hours
Since January 2025, Mia has successfully managed and booked 3,056 total appointments for Earnhardt Chevrolet.
Before Mia, after-hours callers had no way to book. With Mia live around the clock, Earnhardt Chevrolet captured 267 after-hours appointments that would have otherwise gone unbooked — translating to an estimated $151K in after-hours revenue alone.
$1.7M in Estimated Total Revenue Generated
Across Mia's lifetime at Earnhardt Chevrolet, the platform handled 15,120 calls and drove an estimated $1.7M in revenue.
In February 2026, a single month of Mia activity produced:
- 1,074 calls handled (~38 per day)
- 231 appointments booked (~8 per day)
- $130K in estimated revenue
62%+ Containment Rate
Mia autonomously resolves more than 62% of all calls it handles – meaning roughly two out of every three calls are managed start to finish without human intervention. That's significant capacity returned to the team, without a drop in customer experience.
207+ Human Hours Saved
Across the lifetime of the deployment, Mia has saved Earnhardt Chevrolet more than 207 staff hours – the equivalent of approximately 1.5 months of full-time work. That's time advisors and BDC staff get back to focus on in-lane customers and complex conversations.
Why Earnhardt Chevrolet Continues to Scale With Mia
Mia consistently delivers against the metrics that matter most to a dealership: appointments booked, calls contained, and revenue captured. The platform operates quietly in the background — answering every call, booking every appointment it can, and routing what it can't.
For Earnhardt Chevrolet, that means a store that's always open, always responsive, and always converting.
Conclusion
With 24/7 call coverage, a 62%+ containment rate, and $1.7M in estimated revenue generated, Mia has become an indispensable part of Earnhardt Chevrolet's operations – handling the volume no single team could sustain alone, and doing it consistently, every day.
Ready to see what Mia can do for your store?