Mia Delivers $300K+ in After Hours Revenue Lift & More for Earnhardt CDJR
Earnhardt Chrysler Dodge Jeep Ram was overwhelmed by rising call volume, after-hours demand, and mounting strain on its BDC and advisors – resulting in missed calls and lost revenue. By deploying Mia, Earnhardt captured previously missed calls, booked appointments around the clock, and turned availability gaps into measurable fixed ops revenue growth.
See what Service Manager Josh Utley had to say about Mia’s impact:
About Earnhardt CDJR
Earnhardt CDJR is located in Gilbert, Arizona and is part of the Earnhardt Auto Centers network of 17 dealerships and a collision center supported by more than 2,000 employees.
As a high-volume fixed ops department, Earnhardt handles a nonstop flow of service calls every day. To keep customers happy, they needed fast answers, a consistent experience, and dependable coverage no matter the time of day.
Their in-house BDC was strong, but with staffing limits and unpredictable call spikes, even the best team couldn’t catch every customer. Some callers were still slipping through the cracks.
Challenges Before Mia
Earnhardt faced issues that are common across dealership service departments:
- High missed-call volume, especially during peak times and weekends.
- Zero after-hours appointment capability, meaning customers calling outside business hours couldn’t book service.
- Lost revenue from customers who could not reach an advisor.
- Pressure to grow service revenue without adding headcount.
Earnhardt was using another AI solution, but it wasn’t delivering the value it initially promised.
The Solution: Mia’s Voice + SMS AI
Earnhardt conducted a bake-off between Mia and another AI solution – and it wasn’t close. Mia immediately outperformed, becoming the primary call handler across all service lines.
Mia became Earnhardt’s always-on conversational front line, handling:
- 24/7/365 inbound call coverage
- Live appointment booking directly into DealerFX
- Conversation-based triage for service, sales, and parts
- FAQs: hours, warranty questions, directions, basic diagnostics
- Intelligent routing for urgent situations
- Automatic SMS follow-up for missed calls
- Outbound call campaigns
Results
40% Increase in Appointment Bookings
- Mia achieved an 80% booking rate in 2025 vs. 57% with the 2024 in-house BDC.
- On average, Mia books 450+ appointments per month.
$300K Revenue Lift from After Hours Appointments
In 2024, Earnhardt booked 0 after-hours service appointments. In 2025, Mia changed that with:
- 374 after-hours appointments booked
- $300K+ revenue lift from after-hours appointments
“When we closed for the weekend, we only had 48 appointments booked for the next week. By the time we opened on Monday, Mia had added 40+ appointments to our books, and then another 15 after we opened.”
— Josh Utley, Service Manager, Earnhardt CDJR
900+ More Shop Hours
- 936 additional shop hours YOY, despite fewer vehicles sold (fewer UIO).
- Advisors regained time to prioritize in-lane customers and outbound opportunities.
- Earnhardt shifted from “answering every call manually” to a true hybrid BDC: Mia captures inbound demand while human staff tackle complex cases and proactive outreach.
Less Marketing Spend, More Time Saved
- $21,000 in reduced advertising due to Mia scaling inbound opportunities without extra spend.
- 4,906 human hours saved with Mia’s 24/7/365 phone coverage.
Outbound Pilot
- The first dealership to test Mia’s Outbound product
- In one outbound test, Mia booked and completed 45% of special order repair customers while keeping CSI in the top five in the region.
Why Earnhardt CDJR Continues to Scale With Mia
Mia continues to deliver consistent results, rising call containment, and reliable appointment conversion month after month. Customers trust Mia’s natural, human-like conversations and accurate responses, which has helped drive significant revenue growth from both inbound and outbound efforts.
"I recently got a panic text from one of our managers saying, 'Hey, our BDC – the only one we had that day – had to leave.' And I literally responded with, 'Don't worry, Mia's got our back.'"
– Luke Morris, Parts and Service Director at Earnhardt CDJR
The technology is constantly improving with new features, expanded workflows, and support across more departments. In one outbound test, Mia booked and completed 35 special order repairs, generating $24,948.21 in revenue, all while keeping CSI in the top five in the region.
Conclusion
With 24/7 conversational coverage, sky-high appointment capture, and hundreds of thousands in after-hours and reclaimed revenue, Mia transformed Earnhardt CDJR’s operations, providing a scalable, efficient, customer-friendly solution that grows with the store.
*Data collected from 1/1/2025 - 10/31/2025