How Mia Booked 1,900 Service Appointments and Missed 0 Calls for McPeek’s CDJR
McPeek’s Chrysler Dodge Jeep Ram of Anaheim, was overwhelmed by inbound calls, leading to missed opportunities and teams tied up on intake instead of serving customers. After deploying Mia, missed-call alerts vanished, hundreds of staff hours were reclaimed, and in 2025 alone the dealership generated thousands of new appointments and leads while delivering a faster, more consistent customer experience.
Watch the full story from Paul Schoparart, Parts & Service Director at McPeek's CDJR:
About McPeeks
Since 1961, McPeek’s Chrysler Dodge Jeep Ram of Anaheim has served Orange County with a commitment to exceptional customer service that distinguishes them from mega-dealer groups. McPeek's boasts the largest selection of Dodge Commercial trucks in Southern California.
That same capability carries through to the service drive, where their operation is built to handle serious volume. With factory-trained technicians, 30-ton lifts, and the ability to service everything from daily drivers to heavy-duty work trucks, McPeek’s runs a service department designed for real-world demand.
Challenges Before Mia
Despite their reputation for quality service, McPeek's struggled to manage the sheer volume of incoming communications. The service department, in particular, was hitting a capacity wall.
- High Call Abandonment: During peak times, especially lunch hours, the team physically could not answer every line.
- Operational Stress: Constant "email blasts" from the phone system alerting management to missed calls – often 10 to 15 misses in a single hour.
- Staff Distraction: High-value employees were tied up routing simple calls rather than focusing on complex service issues or live customers.
The Solution
McPeek's sought an AI phone operator capable of acting as a general receptionist while possessing the intelligence to handle specific Service, Sales, and Parts inquiries. After a brief demonstration, the management team selected Mia.
“Within 3 to 4 minutes of listening to the recordings from Mia, we could already tell Mia was better than competitors.”
– Paul S, Parts & Service Director, McPeek's CDJR
Not only did Mia sound better than competitors, she worked better too. Mia hooked directly into inventory controls to check stock (e.g., specific "black Jeep Grand Cherokees") and scheduled appointments directly into the dealership’s systems.
The Results
The implementation of Mia transformed McPeek's communication infrastructure overnight. The "missed call" emails stopped immediately, and the dealership saw a massive efficiency boost.
2025 Performance Metrics:
- 41K+ Calls successfully handled
- 1.9K+ Service appointments booked autonomously
- 3K+ Sales leads generated
- 200+ Test drive appointments scheduled
- 4.8K+ Human hours saved
Operational Impact:
Mia answers every single phone call coming into the system. She acts as a filter, handling routine queries, booking appointments, and checking inventory.
This has reduced live phone traffic to human staff by about 60%, allowing the team to focus on revenue-generating tasks and in-person customer service.
"To me, Mia is working 100%. There are no missed phone calls anymore."
– Paul S, Parts & Service Director, McPeek's CDJR
Conclusion
For McPeek's, Mia was more than just a phone answering service; she became a primary operator that scaled with the business.
By automating the repetitive aspects of dealership communication, McPeek's honored their 60-year legacy of customer care while modernizing their operations for the future.
Paul said it best:
"Mia makes everybody's job easier."